Distribution of ad spend in Denmark 2022, by medium

Published by Statista Research Department, Apr 17, 2025

In 2022, TV accounted for 15 percent of advertising spending in Denmark. Internet attracted the largest share of ad investments, namely 52 percent. In 2022, internet exceeded 50 percent of the total ad spend in Denmark, making it a digital-first market.

Distribution of advertising spending in Denmark in 2022, by medium

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Statistics on " Advertising in the Nordics "

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Other statistics that may interest you Advertising in the Nordics

Overview

4

Denmark

6

Finland

6

Iceland

4

Norway

8

Sweden

8

Further related statistics

10

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Topics

Advertising in the NordicsMedia usage in SwedenMedia usage in FinlandMedia usage in NorwayDigitalization in the media industry in Sweden
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